These ads were displayed to fully cover store windows prior to reopening stores after extensive renovations. It also included a version with the couple fully dressed, which was first displayed. A few days later, that was replaced with the version of the couple in underwear. And finally with just days to go before the stores reopened, the final version with the nude couple was displayed.
The agency behind this concept was Spring Advertising. Art Directed by James Filbry and styled by Joanna Kulpa.